Privacy Policy

Introduction and Scope

789bet, as the data controller, collects and processes personal data in accordance with applicable data protection laws, including the GDPR. This Privacy Policy explains what data we collect, how we use it, the lawful grounds we rely on, and the rights you may exercise in relation to your information. The Website is not intended for users under the age of 18, and we do not knowingly collect personal data from minors. If minor data is discovered, we will remove it promptly and take steps to prevent future collection.

What Personal Data We Collect

  • Identity data: name, date of birth, government-issued identification documents, and proof of address.
  • Contact data: email address, telephone number, mailing address.
  • Financial and transaction data: payment methods, card details (where applicable), deposits, withdrawals, betting and gaming activity, and affordability checks.
  • Technical data: IP address, device type, browser information, login timestamps, and location data derived from geolocation.
  • Account data: username, login credentials, preferences, marketing preferences, and responses to surveys or feedback requests.
  • Usage data: details of games played, session duration, features used, and risk scores or classifications used to monitor gambling behavior.
  • Communications data: messages via customer support, emails, and other correspondence with the 789bet team.

Purposes for Processing and Legal Bases

  • Provide and manage our gaming and ancillary services; perform contractual obligations. Legal basis: contract performance.
  • Identity verification, age checks, and anti-money laundering measures. Legal basis: regulatory/legal obligation.
  • Fraud prevention, security monitoring, and protection against unauthorized access or financial crime. Legal basis: regulatory obligation and legitimate interests.
  • Customer support and account management, including dispute resolution. Legal basis: contract performance and legitimate interests.
  • Compliance with legal and regulatory duties, including reporting to licensing authorities. Legal basis: regulatory obligation.
  • Analysis of usage patterns and service improvement; internal reporting and decision-making. Legal basis: legitimate interests (internal operations).
  • Marketing communications and offers where consent or another lawful basis applies. Legal basis: consent or legitimate interests where allowed, as applicable.
  • Risk assessment and responsible gaming measures to identify and assist players at risk. Legal basis: regulatory obligation and legitimate interests.

Data Sources

  • Data you provide during account creation, verification checks, and when communicating with us.
  • Automatic data generated through your use of the Website, including logs, telemetry, and geo-location data.
  • Information from third-party providers for identity verification and anti-fraud checks, subject to applicable law.
  • Public sources and information from our corporate affiliates as necessary for compliance and business operations.

Data Recipients and Transfers

We may disclose or share your personal data with:

  • Authorized employees and contractors who require access to perform their duties, subject to confidentiality obligations.
  • Data processors and service providers (e.g., payment processors, hosting, customer support, analytics) under written agreements that require them to protect your data.
  • Regulators, licensing authorities, and law enforcement where required by law or to protect legitimate interests.
  • Affiliates and group companies for internal purposes and operational efficiency.

We may transfer personal data to jurisdictions outside the European Economic Area. Transfers are protected by safeguards such as European Commission-approved standard contractual clauses or other approved transfer mechanisms, and only to the extent necessary to provide services or meet legal obligations.

Data Retention

We retain personal data for the minimum period necessary to fulfill the purposes for which it was collected and to comply with legal and regulatory obligations. In general, data related to a customer relationship is kept for at least five years after the last transaction or account closure, unless longer retention is required by applicable law or regulatory obligations. Anonymized or aggregated data may be retained indefinitely for analytics and improvement purposes.

Security of Your Data

We implement appropriate technical and organizational measures to safeguard personal data. This includes encryption in transit using TLS and, where applicable, encryption at rest; access controls to limit who may process data; regular security reviews; and policies to ensure the confidentiality, integrity, and availability of data processed by the Website.

Your Rights

You have rights under applicable data protection laws, including:

  • Right of access to your personal data and a portable copy of it.
  • Right to rectify inaccuracies in your data.
  • Right to erasure where lawful and applicable, subject to regulatory retention requirements.
  • Right to restrict or object to processing based on legitimate interests or for direct marketing, where applicable.
  • Right to data portability where applicable.
  • Right to withdraw consent to processing where consent is the basis for processing.

Requests should be submitted through the designated privacy contact channels described at the end of this Policy. We will respond within the timeframes required by law, or notify you of any extensions where justified by complexity.

Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Website, remember preferences, and analyze site usage. Essential cookies are required for core functionality; non-essential cookies may require your consent. You may adjust browser settings to block or delete cookies, but this may affect the Website’s performance or available features.

Marketing Communications

We may send marketing materials where you have provided consent or where a lawful basis permits. You may opt out at any time via Your Account settings or by following the unsubscribe instructions in our communications. If you opt out, we will cease targeted marketing while continuing to provide service-related information as necessary.

Children and Minors

The 789bet Website is not directed at, and we do not knowingly collect personal data from, individuals under 18 years of age. If we become aware that a minor has provided us with personal data, we will delete such information and take steps to prevent further processing.

Policy Changes

We may update this Privacy Policy from time to time. Where changes are material, we will take reasonable steps to notify you and provide an updated effective date. Continued use of the Website after changes constitutes your acceptance of the updated terms.

Contacting Us

If you have questions about this Privacy Policy or wish to exercise your rights, please use the contact details provided at the bottom of this Policy. You may also request information about our data protection officer or the processes for handling data requests.